10 | Flughafen Berlin Brandenburg GmbH Commercial In the reopened Pier 3a, passengers can choose between three new restaurants offering a wide range of food and beverages. Spending time at the airport Retail, gastronomy and services In 2019, the offerings at Tegel and Schönefeld Airports were expanded and optimised for passengers in various segments with a larger selection of gastronomy facilities and shops in order to make waiting times more pleasant. Since April 2019, passengers at Tegel Airport can in the non-Schengen area of Terminal C, once they have been through passport and security control, enjoy a freshly tapped beer or a refreshing lemonade in Hermann's Beer Garden with an exclusive view of the apron. In the public area, passengers and people waiting to collect passengers can browse through the Ampelmann souvenir shop. The cult brand around the Berlin traffic light man (Ampelmännchen) offers a colourful range of creatively and lovingly designed products. Berlin Barbers, an exceptional barbershop, complements the range of products at Tegel Airport. The barbers offers customers a special hair and beard care experience. At Schönefeld Airport, the terminal area Pier 3a has been rebuilt. Three additional restaurants were opened in November 2019 in the newly created gate areas. In the Schengen area, the Marché Mövenpick Sandwich Manufaktur focuses on the sandwich, whether classic or modern. The Augustiner Bier Bar offers not only freshly tapped beer, but also a selection of cold and warm snacks, such as various grilled sausage specialities. The WunderBar offers passengers also in the non-Schengen area a wide range of fruity smoothies, coffee specialities, hearty meals and sweet dishes.
Commercial | 11 Commercial marketing From indoor navigation to booking parking spaces The focus of commercial activities in 2019 was on the innovative expansion of end customer services. With “Order your food”, passengers at Schönefeld Airport can pre-order food and beverages in the Berlin Airport App, pay online and pick them up directly after the security check. In Tegel, the indoor navigation system is also available, allowing app users to navigate to any destination within the terminals. The A-CDM App developed for process partners of “Airport Collaborative Decision Making” was successfully established on the market. In addition to Schönefeld, Hamburg and Düsseldorf, further partners will follow shortly. The app optimises operational efficiency at the site and facilitates harmonisation in air traffic. We marketed existing parking areas at BER to well-known companies for commercial use. The car-sharing providers are enjoying increasing popularity among passengers. Since 2019, the provider WeShare has also been represented at both airports. The online marketing of parking spaces has also developed well. The share of pre-booking revenues increased by 9 % year-on-year. With the connection to the Holiday Extras sales platform, digital parking space booking was expanded to increase pre-booking revenues in the long term and to offer customers the option of booking a parking space directly in the flight booking process. As advertising locations, Schönefeld and Tegel remained attractive for advertising customers in 2019. Revenues In the fourth quarter of 2019, bookings increased for all digital advertising spaces. from special advertising spaces in particular developed positively. In terms of existing advertising space, the marketing of the panorama space was particularly successful – the Diamant was 100 % utilised in 2019. Within the scope of the passenger survey 16,149 passengers were questioned regarding their travel and user behaviour at the airports. The results serve to derive trends and develop new products and services. In addition, they form an important basis for master planning. We pressed ahead with optimising the portfolio by creating new special advertising spaces and digitising the main hall in Tegel.